September 30 - November 19, 2021 (8 weeks)
Live lessons every Thursday at 8:00am ET (UTC-4) & again at 12:00pm ET
The Making Moves course guides practitioners through exact steps to design an outreach plan that motivates audiences to take action & make changes that benefit the planet.
Book your spot today!
In this course, you'll learn how to:
- Prioritize behaviors to promote that will achieve your conservation goal.
- Identify primary audiences for communication and outreach efforts.
- Explore which tangible and psychological barriers exist for your audiences.
- Select message frames and creative approaches that motivate audiences to take action.
- Choose audience- and budget-appropriate channels of communication and outreach.
- Bring everything together into a comprehensive strategy and implementation plan.
This course is for you, if...
- You've ever felt frustrated that your current outreach efforts weren't producing the desired results: "they're still doing the things we're telling them not to do?!?!"
- You're trying to inspire new behaviors in your community or get people to take action for a cause, but aren't sure where to start.
- You've felt like your messages were only reaching the "already converted" and you need more people to get on board.
- You've made great progress but need to keep the momentum going and aren't sure how to reach the next level.
- You want to build your own capacity as a behavior change communicator.
More details on what the course entails can be found here >>
Yeah, but will it be use-able???
This course is designed to be highly practical. I provide you with templates, tools and worksheets to use with your own projects right away.
Participants are asked to identify a single project and behavior change goal at the start that will serve as the consistent pilot-run throughout the lessons and worksheets.
In addition to your own chosen project, two case study examples will be featured throughout - one that is focused on a small community-based change and another that explores larger, national & global change movements.
These processes and frameworks are ones you can use over & over again throughout your career.
Group rates available
If multiple members of your organization are interested in joining the course, then a team or group rate may be a good option for you. Reach out to me directly to arrange.
Included in the program
Participants in the course receive all the following:
- 8 weekly live sessions (75 minutes each) with activities, interactions and time for Q&A.
- Lifetime access to recordings (online and offline versions) to watch replays, or if a live lesson is missed.
- Worksheets and instruction guides for you to use, keep and incorporate into your own programs.
- Opportunity to have worksheets reviewed by me between lessons for suggestions and feedback.
- Invitation to a private Facebook group of current and alumni course participants where additional questions can be asked and resources shared.
- Certificates of completion once all worksheets have been completed and submitted. There are six worksheets in total; each worksheet can take 1 to 4 hours to complete thoroughly.
- Opportunity to meet other amazing conservationists working on similar issues.
- Opportunities to book working session with me during the course to review your project and worksheets in detail.
Refund Policy
- All refund requests made by October 7, 2021, 8:00am EST will receive a full refund. This means you can even attend the first lesson and decide to leave the workshop prior to Lesson 2 with a full refund.
- Refund requests made any time after October 7, 2021, 8:00am EST will receive a 70% refund of the amount paid.
I hope to see you online in September!
-brooke