Let's get these conservation movements started!
This 8-week online course will move your behavior change efforts
from frustrating to invigorating.


Making Moves: Creating Conservation Movements
September 30 - November 19, 2021 (8 weeks)
Live lessons every Thursday at 8:00am ET (UTC-4) & again at 12:00pm ET


The Making Moves course guides practitioners through exact steps to design an outreach plan that motivates audiences to take action & make changes that benefit the planet.

Book your spot today!

In this course, you'll learn how to:
  • Prioritize behaviors to promote that will achieve your conservation goal.
  • Identify primary audiences for communication and outreach efforts.
  • Explore which tangible and psychological barriers exist for your audiences.
  • Select message frames and creative approaches that motivate audiences to take action.
  • Choose audience- and budget-appropriate channels of communication and outreach.
  • Bring everything together into a comprehensive strategy and implementation plan.

This course is for you, if...
  • You've ever felt frustrated that your current outreach efforts weren't producing the desired results: "they're still doing the things we're telling them not to do?!?!"
  • You're trying to inspire new behaviors in your community or get people to take action for a cause, but aren't sure where to start.
  • You've felt like your messages were only reaching the "already converted" and you need more people to get on board.
  • You've made great progress but need to keep the momentum going and aren't sure how to reach the next level.
  • You want to build your own capacity as a behavior change communicator.
If any part of your work is asking people to get more engaged in conservation, sustainability or environment related activities, then this course will equip you with the skills, insights and processes needed to mobilize large and small communities to take action.

More details on what the course entails can be found here >>


Yeah, but will it be use-able???
This course is designed to be highly practical. I provide you with templates, tools and worksheets to use with your own projects right away.

Participants are asked to identify a single project and behavior change goal at the start that will serve as the consistent pilot-run throughout the lessons and worksheets.

 
In addition to your own chosen project, two case study examples will be featured throughout - one that is focused on a small community-based change and another that explores larger, national & global change movements.


These processes and frameworks are ones you can use over & over again throughout your career.



Group rates available
If multiple members of your organization are interested in joining the course, then a team or group rate may be a good option for you. Reach out to me directly to arrange.


Included in the program
Participants in the course receive all the following:
  • 8 weekly live sessions (75 minutes each) with activities, interactions and time for Q&A.
  • Lifetime access to recordings (online and offline versions) to watch replays, or if a live lesson is missed.
  • Worksheets and instruction guides for you to use, keep and incorporate into your own programs.
  • Opportunity to have worksheets reviewed by me between lessons for suggestions and feedback.
  • Invitation to a private Facebook group of current and alumni course participants where additional questions can be asked and resources shared.
  • Certificates of completion once all worksheets have been completed and submitted. There are six worksheets in total; each worksheet can take 1 to 4 hours to complete thoroughly.
  • Opportunity to meet other amazing conservationists working on similar issues.
  • Opportunities to book working session with me during the course to review your project and worksheets in detail.

Refund Policy
  • All refund requests made by October 7, 2021, 8:00am EST will receive a full refund. This means you can even attend the first lesson and decide to leave the workshop prior to Lesson 2 with a full refund.
  • Refund requests made any time after October 7, 2021, 8:00am EST will receive a 70% refund of the amount paid.
If you have questions about whether or not this course is right for you, then email me at any time: [email protected]

I hope to see you online in September!
-brooke

Price of the course:



Making Moves 2021 = $635

  • 8 weekly live sessions, delivered at two times to accommodate time zones.
  • Lifetime access to recordings and course materials.
  • Downloadable workbook & comprehensive instruction guide.
  • Optional worksheets review periods and half-hour working sessions during course.
  • Invitation to a private Facebook group for course alumni & participants.
  • Certificate of completion once all worksheets have been completed and submitted.
  • Ongoing engagement post-course as part of the ‘Making Moves’ alumni community.

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